COURSE: R2 Protocol: Freelancing on Upwork


When you’re new to Upwork, how do you compete with freelancers who have tons of job history, ratings, reviews and a high Job Success Score? How do you beat that? That’s the key question. Fortunately, there’s a way to do it because Rank (the term we use to refer to all the factors I just mentioned) is only ONE of the two principles Upwork’s algorithm is based on. The other principle is just as important, but almost nobody talks about it. In this course, I’ll show you what it is and how to leverage it to beat out Upworkers who have a higher, more established Rank than you — so you can actually start getting jobs.

Here’s some of the things you’ll learn inside the course:

  • A loophole in Upwork’s algorithm (publicly admitted to by their former VP of Product and Marketing) that gives new freelancers a real and significant advantage over even the most experienced freelancers on the platform.  (It’s real and it’s powerful, but it also only happens for a short time. And, if you don’t take advantage of it while it’s there, Upwork will dead your profile and likely kick you off the platform. I show you what it is and the exact steps you need to take in order to take advantage of it).
  • A counter-intuitive way to write your profile title (stumbled on by Facebook and it’s big brother-esque ad machine) that can help you not only rise rapidly to the top of Upwork’s search and suggestion listings, but also grab potential client’s by the ear hole and make them click on your profile to check you out. (Getting to page 1 of the search and suggestion listing in Upwork is the single biggest thing you can do to get more clients… and this title technique can help you do that.)
  • A proposal-writing technique patterned after FBI profilers that helps you zero in on exactly what a client needs to see AND hear in your proposal to immediately want to hire you. (When you master this technique, Upwork can literally become “hit send, make money”. It’s that powerful.)
  • The “David Blaine” method of writing your profile overview that konks potential clients over the head with believability… so they actually read, believe and trust what you say — and want to hire you. (Every client comes to your profile assuming your full of s***. But, do this and they’ll be eating out of your hand and much more likely to hire you.)
  • An obvious, but often overlooked, way to build your portfolio (modeled after the tactic Leonardo DaVinci used to get patrons)… even if you have no past client work. (Your portfolio will do 90% of the selling for you — good and bad. Use the method I show you and you’ll have a full portfolio of high quality work your clients will salivate over — regardless of whether or not you have any past client work.)
  • My stupid simple method for pricing project bids. (Everybody else makes this complicated as hell — and, even then, they’re still just guessing. I’ll show you the radically simple way I price my bids and why this is the least important part of your proposal.)
  • How your happy clients can kill your Job Success Score. (You think everything is going great, until one day you suddenly stop getting job invites and you have no idea why. This is it… and, I’ll show you what to do to make sure it never happens to you.)
  • The ranking factor that’s as important as your Job Success Score that almost no one talks about. (In fact, this ranking factor is *more* important when you’re brand new on Upwork, but you won’t hear a word about it from 99% of the Upwork “gurus” out there. I’ll show what it is and how to achieve a high ranking using it.)
  • How something as small as your time zone could be killing your ranking in Upwork’s matching algorithm. (This was verified by an Upwork employee and it could be why you’re not getting any job invites. A simple switch can make sure this little quirk doesn’t kill your ranking.)
  • A clever way to get clients on Upwork even when you have no Job Success Score. (Critical when you’re new to the platform since you won’t have a JSS — I’ll show you how to land jobs anyway.)
  • The client “pattern of behavior” Upwork secretly analyzes to evaluate YOU and how happy you’re making your clients. (If too many of your clients exhibit this specific behavior, Upwork will dead your profile and you’ll never know why.)
  • How being “over-qualified” can hurt your ranking in Upwork’s Search and Suggesting ranking. (I’ll show you how and why Upwork evaluates this and how you need to build your profile to make sure this doesn’t hurt you.)
  • A question your clients should *never* have to ask about you. (And, if they do, Upwork will bury your profile permanently. I’ll show you what it is and what to write in your profile overview to answer it for both clients AND Upwork.)
  • The key ranking factors that drive Upwork’s matching algorithm. (When you understand the algorithm, you’ll see clearly how to build your profile to appease that algorithm. I’ll show you what those ranking factors are and the 3-part template I use to write a profile overview that makes the algorithm sing.)
  • The sobering reality of just how sophisticated Upwork’s algorithm is. (Underestimate it and you’re dead in the water on Upwork. I’ll show this reality in explicit detail… and then I’ll show you the simple 2-part strategy to turn the algorithm on its head and in your favor.)
  • Exactly what to say in the first two lines of your proposal to grab a client’s attention and get them to read your entire proposal word-for-word. (Just getting your proposal read is 90% of the battle. I’ll show you exactly what to say to make sure your proposals get read.)
  • How to spot the subtle hints clients will leave in their job description that tell you exactly what to write in your proposal to get hired. (Clients will telegraph what they want to hear, but most freelancers don’t know how to find these clues. I’ll show you how.)
  • The “ladder method” for writing Upwork proposals. (This is a slick little way to “stack” proposals with little “touches” of influence that make a client FEEL like hiring you — without them consciously knowing why.)
  • An almost laughably simple way to spot the “trigger” words in a client’s project description. (These are the key words you must repeat in your proposal to get a client’s attention and ensure they actually read what you write. I’ll show you how to easily spot them and how to use them in your proposal.)
  • Instant Disqualifiers. The red flags I look for in every job description that will immediately disqualify a client from working with me. (This will save you months of heartache and frustration by helping you easily avoid all the douchebag clients that will make your life miserable and aren’t anywhere close to worth the money.)
  • A devilishly clever way to identify the big money clients on Upwork that has nothing to do with search filters(Everybody uses the search filters… which means you end up fighting over the same clients. This little trick will help you find the big money clients — who will re-hire you again and again and aren’t afraid to pay large project fees — that the search filters miss.)
  • The 3-word conversation you want running through your client’s head after reading your proposal. (If you can get them to say these three words, your chances of getting hired can potentially double or even triple. And, if they aren’t saying these exact three words, you will never get hired. I’ll show what they are and how to guarantee your clients are saying them after reading your proposals.)
  • A deceptively quick way to weed out all the details of a job description that don’t matter and hone in on the ones that do. (With this, you’ll rip through job descriptions quickly, pull out all the relevant details and knock out your proposal so you’re not spending all day, every day writing proposals.)
  • My sneaky little proposal “fail-safe”. (This is how you can still radically increase your chances of getting hired even if you screw up all the other proposal-writing tricks in this list.)
  • The “evil” behind Upwork’s approval algorithm and how to turn it on its head to slyly slip through the approval process.
  • 11 unique ways to get your Upwork profile approved — that almost no YouTuber or blogger ever talks about.
  • Upwork’s hard-nosed evaluation criteria. The 3 “tests” your profile must pass to get approved and a clever way to pass all three on your first shot.
  • Upwork’s exclusive list of freelancers it’s actively looking to add to the platform right now and where to find it (Include one of these categories in your profile and you’ll dramatically increase your likelihood of getting a quick approval).
  • The backwards way to set your experience level to get approved more easily (Most new Upworkers do the opposite of this and it’s a big red flag for Upwork’s algorithm. I’ll show you what to do instead).
  • The perfect hourly rate to set for quick profile approval.
  • Upwork’s “lazy freelancer” test — the sneaky way they test you to see if you’re lazy or a procrastinator — and a simple way to pass this test with flying colors when creating your profile

Student Reviews

This Post Has 26 Comments

  1. Aymane Naouadir

    John Morris shared everything you need to start a successful career in Upwork! I just applied that and waiting for the results. Thank you, John Morris! You Helped me to optimize my profile.

  2. Ayodeji Oni

    John is a natural teacher [that’s obvious]. The lessons are well organized, value packed. Aborn teacher I must say, very clear instructions with amazing audio and video quality. He is just superb overall.

  3. Robinson Omweri

    This class is the best you can ever find for beginners and intermediates. I would suggest it to all those who want full value for what they expect

  4. Divyendra Singh Jadoun

    I made account on upwork 3 years back but it did not get approved, I didn’t tried later but after viewing his course during lockdown I made account again on 24 june and it got approved the same day and amazinly I got my first job the very same day, I couldn’t believe, I thought may be I got it by coincidence. Anyways I completed the job and recieved my first earning of $75 then after two days I got another job and within a week I got 3 jobs and completed them successfully. Definitely recommend this course for beginners. All the things which he says seems to be minute but have a very great impact on your freelancing career.

  5. Rich Brown

    Told me a lot and helped me refine my direction. Great course, great instructor.

  6. Anime World

    I took this course 5 days ago and created an Upwork profile and everything according to course instruction and today I got 2 100$ projects all thanks to this course.

  7. Musadhiq K

    Mr. John covered almost start to end strategies in the Upwork freelancing. I definitely recommend his course.

  8. Jason Rumley

    Very actionable, very clear, and definitely packed with info. John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

  9. Andrew Tennant

    This is the most actionable freelancer advice I have EVER EVER seen. And I’ve seen A LOT out there!

  10. Kokab Rahman

    A lot of valuable information here. I learned a lot and improved my upwork profile, upwork job search and more using it. The bonus teams were especially helpful and covered things I needed to know and improve my overall online work.

  11. Stephanie Korski

    I starting this course 3 days ago, following John’s suggestions, and I gained the Upwork Rising Talent badge in less than 2 days. I have a call with my first potential client tomorrow. This class is super helpful if you follow the steps and instructions. Thanks, John!

  12. Jithin Thadathil Veedu

    This guy is the man! I followed his steps and I am flooded with interviews in a week. I got into two Talent clouds after taking this course. Even I got appreciated for the proposals I sent. Well the interesting part is the very next day I got invitation from Talent specialists from upwork and lot more. I strongly recommend John morris upwork course and wish he could review my upwork profile. I wanna shout out, he is the best in this. Thanks John for helping me out!!!

  13. Dawn-Marie Januzzi

    very informative practical advice,steps n the why behind them

  14. Tostadora Creative

    Outstand course, Thanks John for sharing your knowledge with us.

  15. Stardoll Feedback

    Amazing advice explained step by step with solid examples. And John explains the ‘why’ behind it, too, rather than just sending us off to do stuff we don’t fully understand. Thank you!

  16. Marina S

    Great tutorial. Tone of useful information, no dwelling on obvious things. Thank you, John! You are doing such a great job and helps us a lot.

  17. Shady Qaddoura

    Outstanding Course !!

  18. Yasmine Moura

    Very helpful ! Great course with real added value for every freelancers.

  19. Philip Ferri

    The course is clear, informative and easy to under stand, very impressive.

  20. Daniel Möhlendick

    This is by far the best course i have watched on skillshare!! Thank you so much

  21. Don J.

    John did a great job explaining how to use Upwork, and exceeded my expectations by offering ways to grow your Upwork traffic, as well as to grow beyond Upwork.

  22. Dan Schaner

    As always, John does a fantastic job. His lessons are practical and easy to implement. Also, his advice WORKS!

  23. Ifeanyi Igbinijesu

    Very insightful. The course is very well-put together and helpful. It gives realistic expectations and provides a solid guideline on how to run a business on Upwork so that not only you are able to find work on Upwork but you can freelance without it.

  24. Bev Wala

    I found John’s course really helpful as someone who is about to start out on UpWork He provided valuable information relating to conducting yourself on UpWork and navigating the site.

  25. Go B.

    I’m really happy, that I found this course. I believe I first saw John on one of his video and later on youtube ad, which brought me here. John gives really practical instructions, and very interesting things about background psychology of UpWork. Really thanks.

  26. Lola Omojolowo

    I really love the way the lessons were outlined and how he made everything simple and easy to understand. Great job John!

Comments are closed.