Several years ago, I was in a really tough spot with my freelance coding business. I kept getting undercut by low bidders on Elance and oDesk and it was hurting my family financially. Then, I discovered a little-known strategy for branding yourself as a coder. Now, I turn down more work than I accept, clients gladly pay my fees and, I’ve left the Elance bidding wars behind forever. In this episode, I share that same strategy with you and show you how you can implement it in your freelancing business.
[powerpress] Awhile back, I posted a video talking about how you can make more money in web design by laser-targeting the services you offer. Since then, I’ve received a little push-back from a few coders and I wanted to address their concerns. Their two main arguments are: Being too specific will cause you to lose jobs when you’re first starting out. You have to build up credibility/rapport before you can start targeting more specifically In the podcast, I cover both of these… but let me briefly summarize the points I made: You CANNOT Get Too Specific. Period. It’s as close
Listen to the Full 30-Minute Podcast Version [powerpress] Let me give you an example: Yesterday, I was feeling completely burnt out. For the last couple weeks, I had been pushing real hard on a number of projects, working late nights, and basically strapped to my desk 24/7. And, it was starting to catch up to me. But, I had one more project I needed to finish and I really didn’t want to do it. Now, I’ve learned over the years that the quality of my work is pretty horrific when I force myself to work when I don’t want to.
Listen to the Full 30-Minute Podcast Version [powerpress] Are You Losing Money Trying to Be Everything to Everybody? I have 100% been guilty of this. When I first started marketing my services, I had a shotgun blast of an offer hoping potential clients would pick up on something and get in touch with me. The problem? It reeks of desperation. And, clients don’t want a desperate developer. The more you try to be everything to everybody, the more you’ll be nothing to nobody. Potential clients won’t really know what your strengths are and what your core offer is. And, they’ll
The simple secrets to high-paying freelance clients
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