We all know the importance of a first impression. But, I think people often forget just how important a “last impression” is, as well. You ever had that happen? You have a great experience with someone, you’re feeling good, and then something happens that leaves a bad taste in your mouth. It sours the whole experience. And, worst of all… because it’s the last thing that happens, there’s no way for them to make up for it. Now, imagine that’s a client who you want to give you a referral or hire you again. Think that’s gonna happen? Not likely.

It’s funny. This guy came up to me in the grocery store the other day and was like, “Hey man, I can tell you work out a bunch, I’m trying to bulk up, you mind if I get your number and text you about it?” Which probably sounds creepy and weird. 😀 But, I live in a really small town where everybody knows everybody, so it wasn’t that weird. Anyway, I said “Sure” and later that evening he text me some stuff. And I text him back what to do, what I do, etc. And it was pretty obvious it

Men trust their ears less than their eyes Herodotus Have truer words been spoken? This is where you’re at now. You’ve talked a good game. You’ve made an irresistible offer, you’ve negotiated, you’ve got a signed contract and a deposit… but, so far, it’s all just been words. Now, it’s time for action… to deliver on your promises. To show them… and let them see with their eyes. “You never get a second chance to make a first impression” also applies here. Yesterday, I told you about the YouTube video I watched where a lady described a terrible onboarding experience

There’s this great story about John Wooden — who won 10 NCAA basketball championships in 12 years with the UCLA Bruins and was also responsible for the quote that’s the subject line of this email. Anyway, as the story goes… Every year he coached, he’d start all his teams off the same way. The very first practice of the year, he’d take the freshmen aside and start by teaching them how to tie their shoes.  Keep in mind… these were the nation’s top recruits and included guys like Bill Walton and Kareem Abdul-Jabbar.  He’d show them how to put on

“When in doubt, go to the source.” Star Wars: The Clone Wars In our case, that “source” is our offer. Always and forever, if you’re not making the sales you want, getting the clients you want, etc…. go to the source… your offer. 99% of the time that’s the problem. Today, we continue talking about how to get your service offer right. A quick recap… We’re talking about creating an irresistible freelance service offer — making your service package clearly and abundantly superior to your competitors — because it makes marketing and selling almost unnecessary… AND, sets you up to

Value is subjective. That’s not random internet douche, Johnny Freelance, just saying it. It’s the most commonly-accepted (by far) economic theory of value called… surprise, surprise… the Subjective Theory of Value (you can read more about it on WikiPedia here). It stands in stark contrast to things like Marx’s Labor Theory of Value. Marxism has seen a resurgence of late, but, on the economic side, no credible economist would dare try to defend Marx’s Labor Theory of Value. That’s because it doesn’t accurately describe human behavior. Infamous online marketer, Frank Kern, did a video on this several years back. He