This surprised even me. I’ve been apart of multiple 6- and 7-figure product launches with several big name online marketers, so I knew this was the case. But, I never realized just how much. With my latest launch, I got some hard numbers. A full 47% of people who purchased my cold email course… Did so on the *last* day of the launch. Again, I knew that happened, but 47%! That’s kinda wild. It’s also funny because I get scrubs who will email me telling me to “quit sending so many emails… waaaaa!” (I sent 4 on the last day
My latest course, Turn Content Into Clients, is now live. Here’s the details on what’s in it: When I first started freelancing, I had no idea how to get clients. No plan for how to grow my business. I didn’t know what worked and what didn’t. I took any client I could get, worked on projects I had no passion for, worked with clients I couldn’t stand and was terrified month to month: “Where will the clients come from?” “Will I make enough to pay my bills?” “Will it always be this stressful?” And then, I discovered content marketing. And,
Stories. They seem weird, but they’re one of the most powerful tools you can use to sell your services on Instagram, because they accomplish two of the most important priorities when marketing any product or service. Top of mind awareness Attention. Top of mind is why all these big brands spend bajillions every year running what are, if you think about it, weird ads. Ads that don’t directly sell their services. The funny Old Spice commercials. Or, Coke and their never-ending “fizz” commercials. On and on. It’s to keep reminding you about them and to associate their brand with positive
Got this zinger over on YouTube: “Why did you needed to clickbait? 58k subs, 500 views with clickbait, r you kidding me? Without clickbait he would have 250.” Oof! In a haze of dread… And paranoia that “they found me out”… I recorded this completely inadequate response: https://www.johnmorrisshow.com/344/ If you’re marketing your freelance services, products or your “dope” new app and wanna use YouTube (or blog or social media), I recommend a listen on why these are hands-down, 100% the dumbest, most ill-informed comments ever. And, what you should do instead. Later, John
I rip apart my top performing email from this week to draw out the #digitalmarketing lessons. Listen to the whole gory mess here: https://www.johnmorrisshow.com/333/
The simple secrets to high-paying freelance clients
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WHAT OTHERS ARE SAYING
I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.
Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.
John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!
John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.
John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!
John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.
John is a man of integrity, who gives generously of himself to projects and people he cares about.
John has a particular knack for the development and training of others.
John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.
John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.
John has a relaxed and engaging manner. His advice is solid and the explanations are well thought out.
John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.
John is top-notch and a great guy to work with.
On the Freelancing on Upwork course: “This is by far the best course i have watched on Skillshare!! Thank you so much.”