This surprised even me. I’ve been apart of multiple 6- and 7-figure product launches with several big name online marketers, so I knew this was the case. But, I never realized just how much. With my latest launch, I got some hard numbers. A full 47% of people who purchased my cold email course… Did so on the *last* day of the launch. Again, I knew that happened, but 47%! That’s kinda wild. It’s also funny because I get scrubs who will email me telling me to “quit sending so many emails… waaaaa!” (I sent 4 on the last day
My latest course, Turn Content Into Clients, is now live. Here’s the details on what’s in it: When I first started freelancing, I had no idea how to get clients. No plan for how to grow my business. I didn’t know what worked and what didn’t. I took any client I could get, worked on projects I had no passion for, worked with clients I couldn’t stand and was terrified month to month: “Where will the clients come from?” “Will I make enough to pay my bills?” “Will it always be this stressful?” And then, I discovered content marketing. And,
Stories. They seem weird, but they’re one of the most powerful tools you can use to sell your services on Instagram, because they accomplish two of the most important priorities when marketing any product or service. Top of mind awareness Attention. Top of mind is why all these big brands spend bajillions every year running what are, if you think about it, weird ads. Ads that don’t directly sell their services. The funny Old Spice commercials. Or, Coke and their never-ending “fizz” commercials. On and on. It’s to keep reminding you about them and to associate their brand with positive
Got this zinger over on YouTube: “Why did you needed to clickbait? 58k subs, 500 views with clickbait, r you kidding me? Without clickbait he would have 250.” Oof! In a haze of dread… And paranoia that “they found me out”… I recorded this completely inadequate response: https://www.johnmorrisshow.com/344/ If you’re marketing your freelance services, products or your “dope” new app and wanna use YouTube (or blog or social media), I recommend a listen on why these are hands-down, 100% the dumbest, most ill-informed comments ever. And, what you should do instead. Later, John
I rip apart my top performing email from this week to draw out the #digitalmarketing lessons. Listen to the whole gory mess here: https://www.johnmorrisshow.com/333/
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