My older brother was an insurance agent.
If you don’t know, insurance is an uber-competitive industry because it has such huge profit margins. So, these people are dialed in when it comes to sales and getting new clients. I learned a ton from watching my him.
For example…
When he first started, his trainer had him write up a list of all the people he knew. He started with about 50 on his list. But, after some pushing and prodding, he got it up to about 300.
Then, he had him write letter to those people…
Letting them know he was in insurance…
And, he mailed it out.
He got his first few clients that way.
Then, they had him make up a flyer. Just a simple one-page deal with a little about him and the services he offered. And, told him to go door-to-door putting them inside people’s screen doors.
He paid my kids 8/hour to do it for him.
And, he got a few more clients.
Even better is what happened when a financial advisor moved into my neighborhood. He came to my door, introduced himself and pointed out where he lived and told me if I ever needed any financial advice to get in touch.
I didn’t, but I know few neighbors who did.
None of this stuff is secksy-sounding.
In fact, it’s downright boring.
But, it’s no coincidence that the most competitive industries on the planet have their new agents do this stuff. It works. And, whatever kind of freelancing you’re doing, you can probably do something similar.
But, there’s one thing my brother did that was by far the most boring.
In fact, I HATED doing it with him.
But, nearly every time I did…
I got a lead on a new client.
There was maybe once or twice I didn’t in the dozens of times I did this with him. It’s no wonder this is the #1 thing new insurance agents, realtors, financial advisors and the like are encouraged to do.
It just plain works.
Anyway, I just uploaded a new bonus lesson to my Beginner’s Guide to Freelance course where I explain what it is and what you need to be prepared to do to get clients from this method.
You can start taking the course on my free tutorial site here: https://johnsfreetuts.com/freelance
Later,
John
