Ready to get REAL wacky? Haha. Seriously, though, in my early 20s I came across this collection of books. It was from an obscure writer and publishing company — who only sold their books via direct mail and only to a highly curated list of people. Somehow I ended up on that list. Who the hell knows how that happened… Because these books were expensive. But, as it turned out… it was the best money I ever spent. Those books dragged me, kicking and screaming, out of feeling sorry for myself and a deep pit of internal dishonesty and rationalizations.
Been reading this book… “Fingerprints of the Gods” by Graham Hancock. It’s this interesting look at human history and his argument that there used to be a super-advanced civilization on Earth that created all the big wonders of the world. And are the source of “God” in all the ancient myths and religions. I have to admit… it’s pretty fascinating. Even if, I don’t really buy his theory. Tracing back through history and all the ancient ruins, taking a second look… with the dramatic twist… “Could this be a sign of a super-advanced civilization?” Definitely satisfies my sci-fi nerd-iosity. Anyway,
This surprised even me. I’ve been apart of multiple 6- and 7-figure product launches with several big name online marketers, so I knew this was the case. But, I never realized just how much. With my latest launch, I got some hard numbers. A full 47% of people who purchased my cold email course… Did so on the *last* day of the launch. Again, I knew that happened, but 47%! That’s kinda wild. It’s also funny because I get scrubs who will email me telling me to “quit sending so many emails… waaaaa!” (I sent 4 on the last day
Kinda messed up. I came across it the other day. Of course, it’s Twitter… so shaker of salt and all that, but it was a freelancer saying how they’d been let go by their client because they didn’t want to get the corona vaccine. Ultimately, it’s two adults… With different opinions… And every right to run their lives how they wish. Still… it’s a stark reminder of how wacky the world has gotten. I actually had a similar situation with a client. She didn’t said I had to get it or anything… but she was “horrified” I hadn’t yet. Which
You ever have those moments where you’re suddenly realize: “OMG, I’m becoming my parents.” Haha. Stargate is that for me. When the show was still airing, I’d visit my parents and there was this growing stack of SG-1 DVDs next to their TV. Every visit, it grew just a little bit more. Until it was damn near taller than the TV. And, I’d always make fun of my dad. “Still watching your ‘Dungeons and Dragons’ TV show, huh?” This went on for at least a decade. So, it wasn’t some one-time thing. I gave him s*** about that TV show
My little brother is addicted. I avoid the s*** like the plague. Don’t have the app. Don’t watch the stupid videos people send me. Want nothing to do with it. But, him and I work out every day after he gets off work and he’s always watching that s***. Anyway, the other day he was watching something. And, it’s video after video of grown adults… Acting like complete morons. Dancing around like idiots, telling very bad jokes, dumping ketchup or some other crazy liquid on their head — all for attention. And, let’s be real… the vague hope that their
I about fell outta my truck. Was at the Evil Clown joint (McDonald’s) the other day. Was sitting in the curbside waiting on my food. When we pulled in… a cop had some dude pulled over in the parking lot. So, we’re sitting there watching as they go back and forth. At some point, the cop says he’s searching the guy’s car. And the guy goes ballistic. Just starts laying into this cop: “You’re the lowest of low. You’re such a douchebag. You f***ing loser! Do you have any idea what I’ve been through? Did you stop to think about
Comes this from Hamid: “I want to buy your course, but do i have to pay to get email leads?” In short, no. I’ll say it once more for the kids in the back… I do NOT teach you how to buy some rando lead list, load it up in some software and blast a cookie-cutter email out to 1,000 nobodies who may or may not need your services. No, no and no. So, no… you don’t pay for leads. Instead, I show you how to find, sift and sort the thousands of very highly qualified leads that are all
Little bit of a rant today. Haha. But, seriously, it’s one of the more annoying things about being a teacher. Not gonna lie, sometimes… some students… I want to slap them in the forehead and ask them, “What the f*** are you doing?” Not in some mean-spirited way. Sometimes, it just feels like *I* take their life more seriously than they do. Here’s one example… Y’all know… most of you anyway. When you sign up to this here mailing list, I now have a one-question survey that asks you what your biggest road block is when it comes to freelancing.
I’m putting the finishes touches on my new Freelance Feast course… Which will be the course I release for the month of May — and will be my flagship entry-level course for freelancers. It’ll be for people who know nothing about freelancing except they want to do it… And, it’ll walk you through all the steps, processes and systems… You’ll need to build in order make your freelancing all feast and no famine. Thus the name. In any case, I just finished up a lesson on the 80/20 of freelancing. It’s a reference to what I discovered early on in
Nearly a 1/3 of the entire company has quit. Including the heads of marketing, support and design. That’s a pretty wild mass exodus. Basecamp’s been around for 20 years and has always been pretty adept at traversing the rapid changes that come with being an internet company. So, it makes you wonder… What the hell happened? Get this… The company changed its policies on political and social conversations within its official work channels. Basically, they’re no longer allowing their employees to bicker about politics in official channels. And boy-o-boy… You know that has the know-it-all, 20-something, purple hairs lighting the
It is D-day my good people of the diaspora… Your absolute last chance to grab my latest course, the Cold Email Method, over on Skillshare before it comes down and, like an evil villain, I make you fork over your heart and soul (probably $100 or so) to get it. So, let me bonk you over the head with a small taste of what’s inside: A clever way to send your emails that guarantees near-100% deliverability — this sneaky little trick is dead simple, but almost nobody does it… and it all but guarantees your prospect will not only open
Was reading a Ben Settle email the other day… And, he said something that’d make most people, even hard core, Bernie Madoff-types, soil their pantalones. He was talking about a client he’d work with several years back in the aftermath of the housing crisis. And how that guy drooled over recessions. He almost wished they’d happen. Here’s what Ben wrote: “Early on we started talking about the economy, and he said: ‘Direct response marketers love recessions, this is when we make all the money.’ Yes, hardcore direct marketers (and clients) don’t spend less during bad times. They spend more. They
Got this sweet-nothing from Scotty P: “The content in this class is great stuff. I know some of it will be taken down and turned into a paid class. I can’t wait to whip out my credit card. I hope it turns into something I can download and play on my phone while driving. The thought of owning some of this content makes me pretty excited!” Well, Scotty… don’t you worry. It will… And, I will give you that chance. Haha. That’s how some people like it. Others, either can’t or don’t want to invest in their own education. I
My little brother calls himself a “master procrastinator”. Keep in mind, he’s not some scrub polishing rocks for a living. He’s a Director at one of Fortune’s 500 fastest growing companies. His client list includes Google, Amazon, Nike, Office Depot, Home Depot… and on and on. He’s wildly successful for all intents and purposes. But, openly admits he procrastinates hard. I always find that fascinating… how many people continually struggle with it. Especially since I’m not much of a procrastinator. It’s not something I never do, but I am ruthless with prioritization. As a matter of fact, I just fired
I get this from time to time with certain clients. I was watching this YouTube video the other day. Some rando off the street apparently went into a boxing gym, talking s***, and challenged the trainer there to a fight. Talking about, “I mess people up on the streets”… blah, blah. You can about guess how this went down. Trainer played with him a bit. Let him throw a few shots. Then, out of nowhere… like a lightning bolt… dropped him with a left hook. Bahaha. Dude was done, then… but, his ego wouldn’t let him stop. Got up… trainer
Lewis Howes mastered this. I first met him at an internet marketing conference around 2011, 2012. Everybody kept calling him the “salsa dancing” guy. “Have you met the salsa dancing guy?” “You should meet Lewis, the salsa dancing guy?” “Did you know Lewis also salsa dances?” Yeah no… I’ve only heard it about 700 times today… thanks! Not gonna lie, my curmudgeonly self found it annoying. Buuut… I had to admit it worked for him. At that time, he was one of the lesser known online marketers. Yet, everyone was talking about him. They were fascinated by his salsa dancing.
I think Ryan Lee was the first one I heard say it. I was backstage at his Continuity Summit seminar he used to do (maybe still does, not sure). A client of mine was good friends with him so they let us backstage and we got to hear their behind-the-scenes strategizing. It’s actually quite interesting how precisely planned these seminars are. Anyway, he said it to his staff. And, I remember thinking… “That’s a bit cynical, but okay.” In the years since, having worked with some of the top people in online business and marketing on numerous 6- and 7-figure
Just got this from Andrew: “I’ve sent out 3 emails to some lawyers in my town using your method, guess the open rate? 100%. Anyway, wanted to thank you for all the content and the courses that you’ve made and shared with us. Right now I’m watching, listening and rewatching, and relistening your course on Content Marketing. It is so good and right now I’m building my sales page (almost done with it) and making the packages as you teach in the Premium Pricing method.” Mic drop! 😀 Now, of course, it’s a small sample size for sure. But, with
It was the closest I ever came to dying. During my year in Iraq, I was stationed on one of (if not THE) smallest bases in country. A “magical place” (eye roll) named Log Base Seitz — or more appropriately nicknamed “Mortaritaville”. It was about a mile long by 300 meters wide. For reference, Camp Victory next door, was 20 square miles. Yeah, we were tiny. A little speck on the war map. Anyway, in the year I was there, 1153 mortar rounds landed in that 1 mile by 300 meter area. Imagine a dart board with every last inch
Grab your tin foil hat, again… But, for real… I’m an optimist, but I sincerely think things are going to get worse before they get better. Just looking through these stories: “We Were Left With Nothing”: Argentina’s Misery Deepens in the Pandemic “Iran’s economy is closer than ever to collapse”, says expert Two blocks from the Federal Reserve, a growing encampment of the homeless grips the economy’s most powerful person China facing economic crisis Economic Recovery After Covid: Scars Will Remain Now, I know… It’s the media… “if it bleeds, it leads”. But, the data, in this case, supports the
You might know… A few years back, I had a mid-life crisis… at least, according to most my family and friends. Haha. Not really, but they all did think I was crazy. My wife and I abruptly sold our lavish 2,000 sqft home… Moved to “hillbilly heaven” in Missouri. And, built a small cabin deep in the Ozark Mountains. It was all pretty bizarre from the outside looking in. But, for us, it made complete sense. We only actually used maybe 500-600 sqft of that house. I was dreaming up s*** to put in the large finished basement we had.
Brindas Filip Andrei. Quite the mouthful. Haha. Anyway, so speaketh Andrei (or Brindas… or Filip): “When I’ve received the notification from Gmail I started laughing as I could not believe that you’ve given me a shout-out. Here’s my average open rate: somewhere around 70-80%. I really believe that cold email is more like a superpower rather than a client acquisition method. Email is so set in stone that you could reach anyone by email if you do the research. This can get you clients (like it did for me), a job, partnerships, whatever you want or need.” Ah yes… my
All you really need to do is read Aristotle. Er’body these days is just ripping him off. When I was getting my business marketing degree, studying Aristotle and his Art of Rhetoric was one of the few useful things we learned. I’ve sold millions worth of courses and services over my career. And, most of what I do still goes back to Aristotle. Of course, devishly applied to today’s technology. Anyway, tell me if any of this sounds familiar: “Persuasion cannot occur in the absence of emotion.” “The best way to ‘transfer’ emotion is through storytelling.” “The most important part
So spaketh Filip: “The cold email course is pure gold! [It] brought me the first client that I’ve reached out to. It was amazing. Thanks a lot for the value you offer us.” 1 email. 1 client. Told you. Haha… sorry, but I can’t help but rub it in the face of all the negative nancy’s that constantly natter on about how “cold email doesn’t work, duuuuh”… when they’ve never actually taken the time to learn what I teach… Let alone actually TRY it. No hard feelings, but you’re just wrong. As you can see, we’re not blasting out thousands
Just created this video breaking down a terrible cold email I received the other day. The kind you probably get and are imagining I teach you how to write — which couldn’t be more wrong. I show you all the things wrong with it… And, why it will never work… Including why 99% of cold emails are doomed to fail no matter what words are written in the email. Avoiding this one mistake, in and of itself, will instantly lead to better results with cold email. And, of course, I’ll show you what to do instead. If you’re even mildly
I saw this coming after 2016. I was never big into Facebook ads, but I’d figured out a few things. I had one that I’d run for several years that brought me in a few thousand smackers each and every month like clockwork. Tons of “hate comments”… but tons of business. Anyway, freakin’ Donald Trump. Screwed everything up! Haha. After 2016, Facebook started really cracking down on its ad platform. I wasn’t doing anything nefarious, but my ad was admittedly controversial. One day, they just up and rejected the ad — after it having run for years with no issues.
One of the later sales jobs I had was for this company called CPI. I honestly don’t even remember what that stood for. I think it was the owner’s name. Gotta love those self-aggrandizing CEOs! Haha. Anyway, they sold what now would be called “managed” Qwest phone service. Every month, we got a list of Qwest business phone subscribers whose contracts were up in 2 months or less. Our job was to convince them to renew… But, with our add-on service. Basically, we became their account managers. So, instead of calling the Qwest hotline if they needed help and waiting
Let me rap about the nay-sayers for a minute. I had someone ask me this: “Do you think, someone will respond on any random, unknown person’s email?” Oh, my young padawan… there’s a lot of assumptions wrapped up in that little question. It’s someone who’s never actually done it… jumping to conclusions about how *they* would do it and thinking it won’t work. Well okay… but that’s not how *I* do it. Don’t blame me for YOUR lack of imagination. Haha. Anyway, here was my response: “If you just blast out a templated email to a bunch of people with
There’s a few steps to this… so, stick with me. It starts with who you trust. In my opinion, the only real way to have complete, top-to-bottom control of your business, your finances and your life… is to be 100% dependent on yourself for how you make your living. Not a job. Not your government. Not a parent or spouse. You. Nobody else. Now, some people will start arguing here… “We live in an interdependent society… you still rely on clients…”, etc, etc. Yes, but I’m talking about this at a root level — a visceral, no bullshyte, no airy,
So, I just want to show you this. Enough talky-talk, Johnny Boy! Am I right? SHOW ME THE LEADS! Haha. Anyway, I made a video showing you where to find highly qualified leads on Google. It’s about 10 minutes of research and you can start building your list… Of potential clients you KNOW have the moolah to pay you (and well)… And who you KNOW are in urgent need of your services. As the saying goes: “The money is in the list”. This is how to build yours: https://myjohn.us/leadology Give it a watch and let me know if you gotsa
I have to make a confession. When I decided to go ahead and create my Cold Email Method course, I actually hadn’t used the method in a few years. It’s one of the reasons I’d held off teaching it. I only like to teach stuff I actually do. And while I HAD used it for years… it had been awhile. But, it worked so well… I really wanted to share it. So, I made a deal with myself. I was going to put it to the test and if it worked just like it had before… then, I’d go ahead
You remember that chick? Danielle Bregoli or “Bhad Bhabie” as she now calls herself — was on Dr. Phil when she told an audience member: “cash me ousside, how bow dah?” And, for some stupid reason, it went viral. Well, she recently turned 18. Started an OnlyFans. And, made $1 million in just 6 hours. Eh. You ever feel like our society is designed to promote and reward the most awful people on the planet? This chick… all them “Real Housewives” shows — all the most emotionally unstable and mentally weak people we have. Teachers, doctors — all the people
I’m obviously a big fan of Upwork. I started my freelance career, in earnest, there. I teach a course on it. I’ve helped tens of thousands of freelancers get started there. It is one of the better ways to get started and get freelance clients. Still… I’m not blind. It’s competitive. And, only gets more competitive as time goes on. And, as more people jump into freelancing. I’ve also NEVER been a fan of putting all your egg in one basket. It’s one of the things I’ve found with freelancers who struggle to get clients consistently. They usually only know
Everybody in the room was bawling. Not gonna lie… I was choked up a bit myself. It sounds stupid, but my wife was watching American Idol. It’s such a surreal thing to watch. Everybody social distanced and wearing masks. Judges unable to hug or get close to the singers. No shots of them all crowded backstage. It was a stark reminder of just how much everything has changed. It wasn’t that long ago that Coronavirus hit… but if feels like three lifetimes ago. Anyway, this dude comes on and start singing. And honestly, it wasn’t great. At first, I was
Came across this absolute gem the other day: My 6-year-old daughter has beautiful blond hair and blue eyes. She gets compliments regularly from people on how pretty she is and basks in the attention. She attends a small private school and there is a little boy in her class who is black. He is sweet, well-mannered, and has a great sense of humor. His parents are lovely people. The problem is that over the last two years my daughter has been making comments about people’s skin, particularly addressed to this little boy. These comments are along the lines of, “I
Check this out: Across the full sample, 43% of businesses had temporarily closed, and nearly all of these closures were due to COVID-19. On average, the businesses reported having reduced their active employment by 39% since January. The decline was particularly sharp in the Mid-Atlantic region (which includes New York City), where 54% of firms were closed and employment was down by 47%… retail, arts and entertainment, personal services, food services, and hospitality businesses all reporting employment declines exceeding 50%. The above isn’t from some blogger. It’s from the National Academy of Sciences. They conducted a survey of 5,800 small
Let me make sure my tin foil hat is on tight. Haha. Seriously, though, it’s a wild time we live in. Sometimes, I feel like I live in an alternate reality from some people. We see the exact same things and have two very different interpretations. Take Gina Carano, for example. You probably saw she got fired from Disney for a supposedly “anti-Semitic” tweet she sent out. Have you read it? If not, you should. I have a hard time understanding how that can be considered anti-Semitic. Wrong. A stretch comparing it to today’s political environment. Conspiratorial? I can see
I may have been a bit harsh in my last post: These tech CEOs read a book on Steve Jobs and suddenly start prattling on about their vision as if they’re blessing you with some divine intervention from God himself… Haha. Maybe a touch harsh. Lezbehonest, though… it’s kinda true. Some of the guys have good ideas. Most don’t. Almost all of them, though, think their “vision” is all that matters and that the rest of us just “don’t see it” — and they’re “ordaining” us with their wisdom. Yeah okay. Maybe it’s cause I’ve worked with so many of
You’ll probably think I’m crazy. But, I just walked away from maybe one of the more lucrative gigs I’ve had… at least in terms of future potential. I won’t name names but a 7-figure tech company that was just getting started — and whose product was on the cutting edge of what I think is coming in terms of online education. Even worse… they wanted to me to play a big role in it all. I’d come in like a banshee. Made it clear what I was capable of. And, had them imagining all the ways they could use me.
She was terrified to f*** with me. Vulgar maybe, but that was just the truth of it. And, it wasn’t because I’m a big ogre of a man. It was because of my huge… audience. 😉 She was a client of mine several years back and we’d had a falling out. I’d caught her talkin’ sh** in an email. And, of course, the thing we were at odds over… she was wrong on. But, clients often think they know everything… or they can treat you like dog crap just because they’re paying you. I’ve always had a “burn the bridges”
It happened to by older brother a few years back. The cult of vegan got ahold of him… and suddenly he was an instant expert on all things food and health. :/ I could go on for days about the way they mislead people with outright lies and backwards logic… But, the most annoying one has to be “The China Study”. If you’re ever had a run-in with the cult of vegan you’ve no doubt heard this one. It’s a book by Dr. T. Colin Campbell that touts itself as “The Most Comprehensive Study of Nutrition Ever Conducted..” What it
This was posted over on LinkedIn by a freelancer named Ahmad: === Got rejected multiple times on Upwork. After being rejected, I started to research freelancing and realized that I was not ready. So, I spent countless hours on YouTube and Skillshare to grasp the maximum knowledge of freelancing and how to dominate it. (Lex DeVille, Josh Burns, and John Morris — Thanks for sharing the valuable content) Today Alhamdulilah, I have completed my first year on Upwork and here are achievement highlights!! – Among Top 10% Mobile App Developers – Among Top 20% Web Developers – At 4th Place
For one of my clients… We’re redoing an API and we came across this file, written by a no-longer-employed-with-us developer that was 12,000 lines of code! Now, I hope I don’t have to explain to you how insane that is. Even worse, it wasn’t organized top-to-bottom. So, to read it, you had to jump up and down in the file. Through 12,000 lines of code! I’ve done some dumb things in my coding career — we all do as we learn — but, not quite THAT dumb. In case, it’s things like this that are the “unadvertised bonuses” of my
My name is Johnny and I’m here to… PUMP… YOU UP! Okay really, I was just headed to the gym when I made this video, but whatevs… close enough. Anyhoo, I diiiiid just upload a new video to my fancy-pants mobile app. And, it’s about a little “trick” I use to get clients to give me positive reviews… And referrals. No, it can’t help you if you do a crap job. But, it’s about bringing both up in conversation with your clients in a way that isn’t awkward and douchey… AND creates a Imperial Walker-ton of “Jedi” mind pressure to
This guy I know… Seriously, though… I once read about a technique used by veteran prostitutes to ensure they always get paid. (And before you fire off your angry email, I’m not commenting AT ALL on the industry, either way. Frankly, people can do what they want, in my opinion… but whatever.) It’s quite simple really. They demand payment upfront. Sounds simple enough, but apparently, it was a lesson that had to be learned — and patrons were far less likely to pay after the service than before. Makes sense, but I find a lot of freelancers ignore these words
September 5th, 1989. That day changed my life forever. Our little S-10 pickup was struck, on the passenger side, by an oncoming car at 65 mph. We flew 30 feet in air, spun 180 degrees and slammed into the a telephone pole… again, on the passenger side. Where I was sitting. With no seat belt. I was inches from dying both times. We slammed to the ground and my dad, my little brother and I were all thrown from the truck. Oddly enough, I was the least injured. My dad was the worst. He severed part of his spinal cord
I’m watching Criminal Minds on Netflix. Season 7, Episode 10. Jimmy Hall. A Philadelphia boxer whose son is dying and he goes on a killing spree because he doesn’t know how to cope. There’s a scene after they catch him. His son is dying. And they let him in to see him. And, he tells his son it’s okay to let go. That letting go doesn’t make you a quitter. It just means, in that moment, you gave it your best — and it’s just time to let go and move on. And then as he tell his son he
Another lesson learned in the windy sand dunes of Iraq. The day I arrived on base (I was about 30 days behind everyone else because I had to stay in Kuwait and load all our equipment on the convoys taking them to Iraq)… I had been there less than 5 minutes. And my platoon sergeant said… “Hey, glad you made it safe. So, here’s the deal… you’re now a squad leader. And, you’re also going to be our supply warehouse NCOIC (the guy in charge).” Uh… whaaaaat? I went from regular ol’ grunt to suddenly in charge of the most
Welcome to “JMO After Dark”… Just messin’. I was laying in bed, last night, and was thinking about you. Well, an experience I had with a client early in the day that I thought would make for a good lesson for you. Another simple thing to make clients love you. Want to put you on retainer. Tell their friends to hire you. And, pay you more to keep you around. But, it was like 1am and the fam was asleep, so I had to whisper and the video is well… pitch black. If that rustles your jimmies, this won’t be
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