Was reading a Ben Settle email the other day… And, he said something that’d make most people, even hard core, Bernie Madoff-types, soil their pantalones. He was talking about a client he’d work with several years back in the aftermath of the housing crisis. And how that guy drooled over recessions. He almost wished they’d happen. Here’s what Ben wrote: “Early on we started talking about the economy, and he said: ‘Direct response marketers love recessions, this is when we make all the money.’ Yes, hardcore direct marketers (and clients) don’t spend less during bad times. They spend more. They
Got this sweet-nothing from Scotty P: “The content in this class is great stuff. I know some of it will be taken down and turned into a paid class. I can’t wait to whip out my credit card. I hope it turns into something I can download and play on my phone while driving. The thought of owning some of this content makes me pretty excited!” Well, Scotty… don’t you worry. It will… And, I will give you that chance. Haha. That’s how some people like it. Others, either can’t or don’t want to invest in their own education. I
My little brother calls himself a “master procrastinator”. Keep in mind, he’s not some scrub polishing rocks for a living. He’s a Director at one of Fortune’s 500 fastest growing companies. His client list includes Google, Amazon, Nike, Office Depot, Home Depot… and on and on. He’s wildly successful for all intents and purposes. But, openly admits he procrastinates hard. I always find that fascinating… how many people continually struggle with it. Especially since I’m not much of a procrastinator. It’s not something I never do, but I am ruthless with prioritization. As a matter of fact, I just fired
I get this from time to time with certain clients. I was watching this YouTube video the other day. Some rando off the street apparently went into a boxing gym, talking s***, and challenged the trainer there to a fight. Talking about, “I mess people up on the streets”… blah, blah. You can about guess how this went down. Trainer played with him a bit. Let him throw a few shots. Then, out of nowhere… like a lightning bolt… dropped him with a left hook. Bahaha. Dude was done, then… but, his ego wouldn’t let him stop. Got up… trainer
Lewis Howes mastered this. I first met him at an internet marketing conference around 2011, 2012. Everybody kept calling him the “salsa dancing” guy. “Have you met the salsa dancing guy?” “You should meet Lewis, the salsa dancing guy?” “Did you know Lewis also salsa dances?” Yeah no… I’ve only heard it about 700 times today… thanks! Not gonna lie, my curmudgeonly self found it annoying. Buuut… I had to admit it worked for him. At that time, he was one of the lesser known online marketers. Yet, everyone was talking about him. They were fascinated by his salsa dancing.
I think Ryan Lee was the first one I heard say it. I was backstage at his Continuity Summit seminar he used to do (maybe still does, not sure). A client of mine was good friends with him so they let us backstage and we got to hear their behind-the-scenes strategizing. It’s actually quite interesting how precisely planned these seminars are. Anyway, he said it to his staff. And, I remember thinking… “That’s a bit cynical, but okay.” In the years since, having worked with some of the top people in online business and marketing on numerous 6- and 7-figure
Just got this from Andrew: “I’ve sent out 3 emails to some lawyers in my town using your method, guess the open rate? 100%. Anyway, wanted to thank you for all the content and the courses that you’ve made and shared with us. Right now I’m watching, listening and rewatching, and relistening your course on Content Marketing. It is so good and right now I’m building my sales page (almost done with it) and making the packages as you teach in the Premium Pricing method.” Mic drop! 😀 Now, of course, it’s a small sample size for sure. But, with
It was the closest I ever came to dying. During my year in Iraq, I was stationed on one of (if not THE) smallest bases in country. A “magical place” (eye roll) named Log Base Seitz — or more appropriately nicknamed “Mortaritaville”. It was about a mile long by 300 meters wide. For reference, Camp Victory next door, was 20 square miles. Yeah, we were tiny. A little speck on the war map. Anyway, in the year I was there, 1153 mortar rounds landed in that 1 mile by 300 meter area. Imagine a dart board with every last inch
Grab your tin foil hat, again… But, for real… I’m an optimist, but I sincerely think things are going to get worse before they get better. Just looking through these stories: “We Were Left With Nothing”: Argentina’s Misery Deepens in the Pandemic “Iran’s economy is closer than ever to collapse”, says expert Two blocks from the Federal Reserve, a growing encampment of the homeless grips the economy’s most powerful person China facing economic crisis Economic Recovery After Covid: Scars Will Remain Now, I know… It’s the media… “if it bleeds, it leads”. But, the data, in this case, supports the
You might know… A few years back, I had a mid-life crisis… at least, according to most my family and friends. Haha. Not really, but they all did think I was crazy. My wife and I abruptly sold our lavish 2,000 sqft home… Moved to “hillbilly heaven” in Missouri. And, built a small cabin deep in the Ozark Mountains. It was all pretty bizarre from the outside looking in. But, for us, it made complete sense. We only actually used maybe 500-600 sqft of that house. I was dreaming up s*** to put in the large finished basement we had.
Brindas Filip Andrei. Quite the mouthful. Haha. Anyway, so speaketh Andrei (or Brindas… or Filip): “When I’ve received the notification from Gmail I started laughing as I could not believe that you’ve given me a shout-out. Here’s my average open rate: somewhere around 70-80%. I really believe that cold email is more like a superpower rather than a client acquisition method. Email is so set in stone that you could reach anyone by email if you do the research. This can get you clients (like it did for me), a job, partnerships, whatever you want or need.” Ah yes… my
All you really need to do is read Aristotle. Er’body these days is just ripping him off. When I was getting my business marketing degree, studying Aristotle and his Art of Rhetoric was one of the few useful things we learned. I’ve sold millions worth of courses and services over my career. And, most of what I do still goes back to Aristotle. Of course, devishly applied to today’s technology. Anyway, tell me if any of this sounds familiar: “Persuasion cannot occur in the absence of emotion.” “The best way to ‘transfer’ emotion is through storytelling.” “The most important part
So spaketh Filip: “The cold email course is pure gold! [It] brought me the first client that I’ve reached out to. It was amazing. Thanks a lot for the value you offer us.” 1 email. 1 client. Told you. Haha… sorry, but I can’t help but rub it in the face of all the negative nancy’s that constantly natter on about how “cold email doesn’t work, duuuuh”… when they’ve never actually taken the time to learn what I teach… Let alone actually TRY it. No hard feelings, but you’re just wrong. As you can see, we’re not blasting out thousands
Just created this video breaking down a terrible cold email I received the other day. The kind you probably get and are imagining I teach you how to write — which couldn’t be more wrong. I show you all the things wrong with it… And, why it will never work… Including why 99% of cold emails are doomed to fail no matter what words are written in the email. Avoiding this one mistake, in and of itself, will instantly lead to better results with cold email. And, of course, I’ll show you what to do instead. If you’re even mildly
I saw this coming after 2016. I was never big into Facebook ads, but I’d figured out a few things. I had one that I’d run for several years that brought me in a few thousand smackers each and every month like clockwork. Tons of “hate comments”… but tons of business. Anyway, freakin’ Donald Trump. Screwed everything up! Haha. After 2016, Facebook started really cracking down on its ad platform. I wasn’t doing anything nefarious, but my ad was admittedly controversial. One day, they just up and rejected the ad — after it having run for years with no issues.
One of the later sales jobs I had was for this company called CPI. I honestly don’t even remember what that stood for. I think it was the owner’s name. Gotta love those self-aggrandizing CEOs! Haha. Anyway, they sold what now would be called “managed” Qwest phone service. Every month, we got a list of Qwest business phone subscribers whose contracts were up in 2 months or less. Our job was to convince them to renew… But, with our add-on service. Basically, we became their account managers. So, instead of calling the Qwest hotline if they needed help and waiting
Let me rap about the nay-sayers for a minute. I had someone ask me this: “Do you think, someone will respond on any random, unknown person’s email?” Oh, my young padawan… there’s a lot of assumptions wrapped up in that little question. It’s someone who’s never actually done it… jumping to conclusions about how *they* would do it and thinking it won’t work. Well okay… but that’s not how *I* do it. Don’t blame me for YOUR lack of imagination. Haha. Anyway, here was my response: “If you just blast out a templated email to a bunch of people with
There’s a few steps to this… so, stick with me. It starts with who you trust. In my opinion, the only real way to have complete, top-to-bottom control of your business, your finances and your life… is to be 100% dependent on yourself for how you make your living. Not a job. Not your government. Not a parent or spouse. You. Nobody else. Now, some people will start arguing here… “We live in an interdependent society… you still rely on clients…”, etc, etc. Yes, but I’m talking about this at a root level — a visceral, no bullshyte, no airy,
So, I just want to show you this. Enough talky-talk, Johnny Boy! Am I right? SHOW ME THE LEADS! Haha. Anyway, I made a video showing you where to find highly qualified leads on Google. It’s about 10 minutes of research and you can start building your list… Of potential clients you KNOW have the moolah to pay you (and well)… And who you KNOW are in urgent need of your services. As the saying goes: “The money is in the list”. This is how to build yours: https://myjohn.us/leadology Give it a watch and let me know if you gotsa
I have to make a confession. When I decided to go ahead and create my Cold Email Method course, I actually hadn’t used the method in a few years. It’s one of the reasons I’d held off teaching it. I only like to teach stuff I actually do. And while I HAD used it for years… it had been awhile. But, it worked so well… I really wanted to share it. So, I made a deal with myself. I was going to put it to the test and if it worked just like it had before… then, I’d go ahead
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