I think Ryan Lee was the first one I heard say it. I was backstage at his Continuity Summit seminar he used to do (maybe still does, not sure). A client of mine was good friends with him so they let us backstage and we got to hear their behind-the-scenes strategizing. It’s actually quite interesting how precisely planned these seminars are. Anyway, he said it to his staff. And, I remember thinking… “That’s a bit cynical, but okay.” In the years since, having worked with some of the top people in online business and marketing on numerous 6- and 7-figure
Just got this from Andrew: “I’ve sent out 3 emails to some lawyers in my town using your method, guess the open rate? 100%. Anyway, wanted to thank you for all the content and the courses that you’ve made and shared with us. Right now I’m watching, listening and rewatching, and relistening your course on Content Marketing. It is so good and right now I’m building my sales page (almost done with it) and making the packages as you teach in the Premium Pricing method.” Mic drop! 😀 Now, of course, it’s a small sample size for sure. But, with
It was the closest I ever came to dying. During my year in Iraq, I was stationed on one of (if not THE) smallest bases in country. A “magical place” (eye roll) named Log Base Seitz — or more appropriately nicknamed “Mortaritaville”. It was about a mile long by 300 meters wide. For reference, Camp Victory next door, was 20 square miles. Yeah, we were tiny. A little speck on the war map. Anyway, in the year I was there, 1153 mortar rounds landed in that 1 mile by 300 meter area. Imagine a dart board with every last inch
Grab your tin foil hat, again… But, for real… I’m an optimist, but I sincerely think things are going to get worse before they get better. Just looking through these stories: “We Were Left With Nothing”: Argentina’s Misery Deepens in the Pandemic “Iran’s economy is closer than ever to collapse”, says expert Two blocks from the Federal Reserve, a growing encampment of the homeless grips the economy’s most powerful person China facing economic crisis Economic Recovery After Covid: Scars Will Remain Now, I know… It’s the media… “if it bleeds, it leads”. But, the data, in this case, supports the
You might know… A few years back, I had a mid-life crisis… at least, according to most my family and friends. Haha. Not really, but they all did think I was crazy. My wife and I abruptly sold our lavish 2,000 sqft home… Moved to “hillbilly heaven” in Missouri. And, built a small cabin deep in the Ozark Mountains. It was all pretty bizarre from the outside looking in. But, for us, it made complete sense. We only actually used maybe 500-600 sqft of that house. I was dreaming up s*** to put in the large finished basement we had.
Brindas Filip Andrei. Quite the mouthful. Haha. Anyway, so speaketh Andrei (or Brindas… or Filip): “When I’ve received the notification from Gmail I started laughing as I could not believe that you’ve given me a shout-out. Here’s my average open rate: somewhere around 70-80%. I really believe that cold email is more like a superpower rather than a client acquisition method. Email is so set in stone that you could reach anyone by email if you do the research. This can get you clients (like it did for me), a job, partnerships, whatever you want or need.” Ah yes… my
All you really need to do is read Aristotle. Er’body these days is just ripping him off. When I was getting my business marketing degree, studying Aristotle and his Art of Rhetoric was one of the few useful things we learned. I’ve sold millions worth of courses and services over my career. And, most of what I do still goes back to Aristotle. Of course, devishly applied to today’s technology. Anyway, tell me if any of this sounds familiar: “Persuasion cannot occur in the absence of emotion.” “The best way to ‘transfer’ emotion is through storytelling.” “The most important part
So spaketh Filip: “The cold email course is pure gold! [It] brought me the first client that I’ve reached out to. It was amazing. Thanks a lot for the value you offer us.” 1 email. 1 client. Told you. Haha… sorry, but I can’t help but rub it in the face of all the negative nancy’s that constantly natter on about how “cold email doesn’t work, duuuuh”… when they’ve never actually taken the time to learn what I teach… Let alone actually TRY it. No hard feelings, but you’re just wrong. As you can see, we’re not blasting out thousands
Just created this video breaking down a terrible cold email I received the other day. The kind you probably get and are imagining I teach you how to write — which couldn’t be more wrong. I show you all the things wrong with it… And, why it will never work… Including why 99% of cold emails are doomed to fail no matter what words are written in the email. Avoiding this one mistake, in and of itself, will instantly lead to better results with cold email. And, of course, I’ll show you what to do instead. If you’re even mildly
I saw this coming after 2016. I was never big into Facebook ads, but I’d figured out a few things. I had one that I’d run for several years that brought me in a few thousand smackers each and every month like clockwork. Tons of “hate comments”… but tons of business. Anyway, freakin’ Donald Trump. Screwed everything up! Haha. After 2016, Facebook started really cracking down on its ad platform. I wasn’t doing anything nefarious, but my ad was admittedly controversial. One day, they just up and rejected the ad — after it having run for years with no issues.
One of the later sales jobs I had was for this company called CPI. I honestly don’t even remember what that stood for. I think it was the owner’s name. Gotta love those self-aggrandizing CEOs! Haha. Anyway, they sold what now would be called “managed” Qwest phone service. Every month, we got a list of Qwest business phone subscribers whose contracts were up in 2 months or less. Our job was to convince them to renew… But, with our add-on service. Basically, we became their account managers. So, instead of calling the Qwest hotline if they needed help and waiting
Let me rap about the nay-sayers for a minute. I had someone ask me this: “Do you think, someone will respond on any random, unknown person’s email?” Oh, my young padawan… there’s a lot of assumptions wrapped up in that little question. It’s someone who’s never actually done it… jumping to conclusions about how *they* would do it and thinking it won’t work. Well okay… but that’s not how *I* do it. Don’t blame me for YOUR lack of imagination. Haha. Anyway, here was my response: “If you just blast out a templated email to a bunch of people with
There’s a few steps to this… so, stick with me. It starts with who you trust. In my opinion, the only real way to have complete, top-to-bottom control of your business, your finances and your life… is to be 100% dependent on yourself for how you make your living. Not a job. Not your government. Not a parent or spouse. You. Nobody else. Now, some people will start arguing here… “We live in an interdependent society… you still rely on clients…”, etc, etc. Yes, but I’m talking about this at a root level — a visceral, no bullshyte, no airy,
So, I just want to show you this. Enough talky-talk, Johnny Boy! Am I right? SHOW ME THE LEADS! Haha. Anyway, I made a video showing you where to find highly qualified leads on Google. It’s about 10 minutes of research and you can start building your list… Of potential clients you KNOW have the moolah to pay you (and well)… And who you KNOW are in urgent need of your services. As the saying goes: “The money is in the list”. This is how to build yours: https://myjohn.us/leadology Give it a watch and let me know if you gotsa
I have to make a confession. When I decided to go ahead and create my Cold Email Method course, I actually hadn’t used the method in a few years. It’s one of the reasons I’d held off teaching it. I only like to teach stuff I actually do. And while I HAD used it for years… it had been awhile. But, it worked so well… I really wanted to share it. So, I made a deal with myself. I was going to put it to the test and if it worked just like it had before… then, I’d go ahead
You remember that chick? Danielle Bregoli or “Bhad Bhabie” as she now calls herself — was on Dr. Phil when she told an audience member: “cash me ousside, how bow dah?” And, for some stupid reason, it went viral. Well, she recently turned 18. Started an OnlyFans. And, made $1 million in just 6 hours. Eh. You ever feel like our society is designed to promote and reward the most awful people on the planet? This chick… all them “Real Housewives” shows — all the most emotionally unstable and mentally weak people we have. Teachers, doctors — all the people
I’m obviously a big fan of Upwork. I started my freelance career, in earnest, there. I teach a course on it. I’ve helped tens of thousands of freelancers get started there. It is one of the better ways to get started and get freelance clients. Still… I’m not blind. It’s competitive. And, only gets more competitive as time goes on. And, as more people jump into freelancing. I’ve also NEVER been a fan of putting all your egg in one basket. It’s one of the things I’ve found with freelancers who struggle to get clients consistently. They usually only know
Everybody in the room was bawling. Not gonna lie… I was choked up a bit myself. It sounds stupid, but my wife was watching American Idol. It’s such a surreal thing to watch. Everybody social distanced and wearing masks. Judges unable to hug or get close to the singers. No shots of them all crowded backstage. It was a stark reminder of just how much everything has changed. It wasn’t that long ago that Coronavirus hit… but if feels like three lifetimes ago. Anyway, this dude comes on and start singing. And honestly, it wasn’t great. At first, I was
Came across this absolute gem the other day: My 6-year-old daughter has beautiful blond hair and blue eyes. She gets compliments regularly from people on how pretty she is and basks in the attention. She attends a small private school and there is a little boy in her class who is black. He is sweet, well-mannered, and has a great sense of humor. His parents are lovely people. The problem is that over the last two years my daughter has been making comments about people’s skin, particularly addressed to this little boy. These comments are along the lines of, “I
Check this out: Across the full sample, 43% of businesses had temporarily closed, and nearly all of these closures were due to COVID-19. On average, the businesses reported having reduced their active employment by 39% since January. The decline was particularly sharp in the Mid-Atlantic region (which includes New York City), where 54% of firms were closed and employment was down by 47%… retail, arts and entertainment, personal services, food services, and hospitality businesses all reporting employment declines exceeding 50%. The above isn’t from some blogger. It’s from the National Academy of Sciences. They conducted a survey of 5,800 small
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