My poor wife had an iPhone for a number of years.
And (as I’m sure you’ve experienced with your friends and family) every time something went wrong, I was apparently Mr “Know How to Fix Everything”… and she’d come to me to fix it.
And, every time I’d walk away with a strong urge to throw the thing against the wall.
And, it was always for the same reason.
The damn “back” button.
Or should I say… lack thereof.
As a long-time Android user, I’m used to the re-assuring embrace of the back button there to hold me tightly and tell me everything’s going to be okay when I need to “go back”… for any reason.
iPhone?
Just the cold shrug of nothing-ness.
Ah, but it’s “intuitive”.
The intuitivity of the intuition we used to intuitively design our brand new thing is… well intuitive.
It’s become such a buzzword, it’s almost lost its meaning. People throw it around about all sorts of definitely-not-intuitive applications. In fact, any new major product release is guaranteed to include a full section dedicated to its increased “intuitiveness”.
But, ya know…
That word actually has meaning. And, it’s quite important for us web designers and developers. We actually should know what it means… and not throw it around like angry monkey poop.
Well, have no fear compadre…
I peered deep into the “dark” history of the web and uncovered the serious discussions web designers and developers used to have about “intuitivity-ness” before it became a meaningless buzzword.
And, I pulled out an approach to interface design that’s…
Well, intuitive.
And probably something you’ve never heard before.
If you want a clear picture of what it actually means to make your application or website “intuitive”, how precisely to go about achieving it and a framework for consistently improving it… check out today’s podcast:
It’s very intuitively explained (if I do say so myself).
Listen in here:
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