A sneaky way the biggest online influencers got their start

Back when I was just a wee freelance green-ear…

A client of mine flew me out to one of those snazzy internet marketing conferences that used to be popular back in the day. Lots of big name speakers and early online celebrities.

In fact, a lot of the big name business celebrities you see today…

Were just start getting started back then and were there.

Anyway, they had me running their booth… answering questions about their product and such. And I got stuck next to this guy… oh, this guy. The type who just loves to talk… and talk and talk and talk.

About how great he was.

About how great the company he worked for was.

About how ingenious their service was.

And, also… in case you missed it, how great he was, again. And he let me in on all their “dirty little secrets”. Their service was book writing. They helped business people write and publish books.

Yeah… kind of ho-hum.

But, the big “secret” was…

They didn’t care if they ever actually sold a copy. The whole point was to be able to say that you were an author. That you’d *literally* written the book on XYZ topic — which, of course, was related to whatever product the business sold.

It was this “sneaky” way of establishing authority in a market…

Getting booked on TV and radio.

Invited to podcasts and YouTube channels.

Being able to place “featured in” logos on their website.

And on and on.

All… even if they never sold a single copy of their book. It was a simple and nearly foolproof way to rise to the top of a market even if you were a complete nobody. In fact, many of the biggest “influencers” online today…

Ones you probably follow on social media…

They started this way.

I know because I’ve worked with a lot of them.

It was HOW they gained the influence they now have.

Anyway, point for you is… all those same advantages accrue when you create an online course. It can immediately establish you as an authority on the course topic — even if you never sell a single copy.

Which can help you gain more notoriety.

Get booked on podcasts and YouTube channels.

Maybe even TV and radio.

And more easily sell your freelance services. It’s one of the not-so-obvious ways you can profit from an online course outside just the muney you could make. And a nearly foolproof way to quickly make a name for yourself…

And even potentially become a popular online influencer…

Just like almost all the online business celebrities you see today.

In any case, if you want to learn a *sane* method for creating your course…

That doesn’t involve jumping around like an idiot…

Or creating an 52-lesson magnum opus.

That’s what my Sane Course Creation course will teach you. From developing your course idea all the way to selling it. Soup to nuts. Based on my six years as an Army Instructor, 30,000+ students and hundreds of thousands earned.

As per usual, the course is up on Skillshare.

Which means you can get it essentially free.

Because as a teacher on Skillshare, I’m able to get you an exclusive 1-month free trial of the platform (the normal trial is just 7 days). During the trial, you 100% unfettered access to every course, video, lesson, PDF and download.

No restrictions.

And if you cancel before the 1 month is up then you never pay a penny. Yeah… a few hoops, but essentially free like I said. If that interests you, you can grab your trial here: https://myjohn.us/sane.

Once you’re in, just use that same link…

And watch Lesson #2.



P.S. For Patrons, you can find your access to the course here: https://myjohn.us/patreon.

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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