I used to have this client.
His name was Stu McLaren. He’s gone on to become one of those “evangelical” business celebrities doing massive multi-million dollar product launches and such. But, at that time, he was a niche membership site guy.
But, he *knew* membership sites.
He had these massive mindmaps.
Creating content, member retention, outsourcing… every minute detail of building and running a membership site… he had multiple tips, techniques, processes, etc. Anyway, one of the most effective is what I’ve come to all:
“Object-oriented marketing.”
Every month, we’d create a new WordPress plugin that was *only* available if you were a member of his membership site. Nothing crazy. Just simple little plugins that had one or two core features.
But, that’s all he ever marketed with the site.
He never marketed just the site itself.
It was always, “Join the site and get this plugin”.
Which sounds stupid simple.
But I watched it work to devastating effect. Every month, he’d add dozens (30, 40, 50 and up) of new members during the promotions he ran for these plugins — which is a ton if you don’t know. And he built his site up to over 20K/month in just over a year of doing this.
So, of course, I “stole” the idea. Haha.
And started using it to get clients — to equally devastating effect.
In fact, some of my highest profile clients were landed this way. One client I’m still on retainer with 11 years later. So, this one nerdy-sounding technique has easily made me hundreds of thousands in client
fees.
Anyway, this is one of the things you’ll learn inside Part 1 of my Freelance Feast course. In fact, the bulk of Part 1 is walking you through how to do this step-by-step — including several different exercises to help you really nail down an “objectified” service.
The kind that makes clients sweaty in the knickers…
Without you having to say a word.
Which makes getting hired a bazillion times easier.
Anyway, you (should) know the drillio at this point. Course is up on Skillshare. It’s embedded in my Let’s Talk Freelance course (as Lesson #3) for the time being. But, in less than a week, it’s coming down.
And then, I’ll sell it on my website for around $150 or so.
So, if you want to get access to it while it’s essentially free. This is the link you need: https://myjohn.us/feast. That will trigger a 14-day trial of Skillshare where you get 100% unfettered access to the entire site.
Including the course above.
Every video.
All the downloads.
Absolutely everything.
And, if you cancel before the 14 days is up… you don’t pay a penny.
Not a bad gig.
Anyway, up to you. It’s a few hoops, but might be worth it to you.
Link, again is here: https://myjohn.us/feast
Later,
John
P.S. Of course, if you’re a Patron of mine, you already have early access — since you get access to everything of mine… including this course and all my past courses, as well. You’ll find it inside Patreon here: https://www.patreon.com/posts/50847910
