My little brother calls himself a “master procrastinator”.

Keep in mind, he’s not some scrub polishing rocks for a living. He’s a Director at one of Fortune’s 500 fastest growing companies. His client list includes Google, Amazon, Nike, Office Depot, Home Depot… and on and on.

He’s wildly successful for all intents and purposes.

But, openly admits he procrastinates hard.

I always find that fascinating… how many people continually struggle with it. Especially since I’m not much of a procrastinator. It’s not something I never do, but I am ruthless with prioritization.

As a matter of fact, I just fired a client of mine this morning…

Because he was eating up too much of my mental energy.

And, wasn’t billing enough hours to be a priority.

Ruthless… maybe. But, keeps me from procrastinating.

In any case, this knowledge — that the vast majority of people (even highly successful ones) constantly put s*** off — can be very useful if you know how to use it. Take my latest course launch, for example.

You’ve heard me say almost 100 times now…

That I’m taking it off of Skillshare at the end of April.

Full transparency… I don’t HAVE to do that. There’s no rule. There’s no one making me. I’m doing it because I want to… because I know that if I don’t most of my students will put it off until they forget about it…

And, never watch it.

The deadline shortcuts their procrastination…

And, gets them to take action.

Better for them…

And better for me.

It’s actually eerie how consistent this is. I’ll probably have more people watch this course in this last week of April… than did the entire rest of the month. All the procrastinators flocking in before the deadline. Haha.

I’m not judging.

It just find it interesting.

(It’s also important that those people know that I will not being making exceptions. It will come down and you won’t be able to email me begging for extra time. The answer is no. So, best to stop putting it off and get on it, skippy.)

And, more importantly, it’s a valuable lesson for all parts of your freelance business. How you get hired, how you get clients to do things you need done, how you manage yourself and being productive… on and on.

There’s a life-changing lesson in what I just said if you’re paying attention.

It’s also, of course, pertinent now because we’re down to the wire for the month of April. Only 4 days left and I’ll be taking my Cold Email Method course off Skillshare… at which point, I’ll sell it on my site for around $100 or so.

So, if you want to get it and save that dough…

Now is the time.

It’s just over an hour long, so it’s a quick watch… and you can start implementing immediately after watching it. In fact, you could be sending your first email in less than 90 minutes from now.

Maybe even land your first client today.

No promises, of course… but it’s entirely possible.

Anyway, the course is uploaded here: https://myjohn.us/coldemail. It’s lessons 3 and 4 in my Let’s Talk Freelance course. If you’re a Skillshare member, that will take you right in and you can start watching.

If not, that’ll trigger a 14-day free trial. No obligations. Cancel anytime… and if you cancel before the 14 days is up, you never pay a penny. A few hoops to jump through, but might be worth it to you to save that $100.

Link again is here: https://myjohn.us/coldemail

Later,

John

P.S. If you’re a Patron of mine on Patreon… as you know, you get access to all my courses, including this one. It’s now uploaded there. You can access it here: https://www.patreon.com/posts/50511644