The 6-Letter Word That Will Get You Paid to Write Code

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People do not want your talent.

They just don’t. Clients, bosses, customers… whomever you plan to get to pay you for your code… it’s not your talent they want. It’s another 6-letter word that people have paid endless amounts for since before the first computer sparked a single bit across the interwebs.

When I built the Business Owner’s Council website for Inc. magazine, their guy who was managing the entire project had blasted through a litany of “talented” developers. A few of whom I knew.

And, they were talented.

Smart people who could build most anything you might want. Yet, two years later he didn’t even have a functioning beta site.

The problem?

Well, to put it nicely… he was a bit opinionated. And, I could see how quickly a project might get derailed if you had a developer who had a problem saying no… strongly… as in hell no.

Once I got an idea of what he was after… I just ran with it.

Didn’t consult him on too much… and had a working beta site within a month. A site they launched to their clients (who paid quite a bit for membership) and is still the same site they’re running to this day.

And, what were his comments at the end of it all…

“I can’t thank you enough for the excellent work and WISDOM you’ve brought to this project.”


That’s what they really want.

Direction… NOT information.

The people you write code for want someone who can inform and guide their decisions. And, that takes a certain bit of risk. It takes having an opinion and not being afraid to put it out there.

You will always earn more respect (and business) by having an opinion.

You’ll be wrong at times… but if you’re willing to admit that… you’ll earn even more respect.

Unfortunately, I see too many developers who want their clients to tell them exactly what they want. Most clients don’t know exactly what they want. They need someone to guide them.

That’s you.

Anyway, let’s get down to business for today. To get access to source code, freelance training and PHP tutorials that will make you a much wiser developer, become a supporting listener of the show here:

P.S. If you liked the show, give it a like and share with the communities and people you think will benefit. And, you can always find all my tutorials, podcast episodes and more on, @jpmorris on Twitter and

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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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