Day: November 1, 2020

The $10M business whose “secret” is free ice water

Today, Wall Drug Store does $10 million+ in revenue. It has 225 employees, a 76,000 square foot store and is visited by up to 20,000 people per day. But, in 1931, when Ted Hustead purchased the store — in a 231-person town in the middle of nowhere, South Dakota — business was slow. Hustead made just enough to stay open, but things didn’t look good. They were 2 years into the Great Depression… And, by 1936 — and the birth of second child — Hustead and his wife were beginning to question whether they should give up on their dream

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