100% open rate on his cold emails

Just got this from Andrew:

“I’ve sent out 3 emails to some lawyers in my town using your method, guess the open rate? 100%. Anyway, wanted to thank you for all the content and the courses that you’ve made and shared with us. Right now I’m watching, listening and rewatching, and relistening your course on Content Marketing. It is so good and right now I’m building my sales page (almost done with it) and making the packages as you teach in the Premium Pricing method.”

Mic drop! 😀

Now, of course, it’s a small sample size for sure.

But, with the method I teach for sending out that first email, his open rate will likely stay above 95%. As I say in the course, if you send them the way I teach… clients almost HAVE to open them.

And, I don’t mean…

“Your email is so seductive they just can’t help themselves.”

I mean… they open them almost out of a sense of duty. THAT is why it works so well, so consistently. It’s not based on some hot trend or some stupid gimmick that will get old once everyone starts doing it.

It’s about cutting through all the noise…

Straight to their gut…

And, frankly, making them a bit sick to their stomach.

And, that’s why they feel like they *have* to open it and read it to figure out what’s going on. And getting that first email read is 90% of the battle with cold email. If you can do that, you can have success.

Anyway, you know the drill on this.

The method I teach is up on Skillshare right now as Lessons 3 and 4 in my Let’s Talk Freelance course. But, it’s coming down at the end of April (about 8 days), at which point, I’ll sell it directly on my website for probably around $100 or so.

So, if you want to learn the method before you have to plunk down $100…

Go here: https://myjohn.us/coldemail

If you’re already a Skillshare member, that will take you straight into the course where you can watch Lessons 3 and 4. If you’re not a member, that will trigger and 14-day trial of Skillshare where you get unfettered access to the entire site…

Including the course above.

No obligation. Cancel anytime.

And, if you cancel before the 14 days is up, you don’t pay a penny.

Anyway, up to you.

Link again is here: https://myjohn.us/coldemail



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John Morris


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

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Oliver Wainwright

Oliver Wainwright

I’m a fan. I have completed several of John’s courses. I find him very knowledgeable and he has a great delivery.

Bradley Smith

John and I have worked together on numerous projects. John is very quick and efficient and was a pleasure to work with.

Chris Aitken

He significantly improved my site through his expert knowledge of PHP, CSS and Javascript. Would definitely recommend John to others.

Steve Dimmick

Steve Dimmick

John has provided expert knowledge and advice on multiple occasions that have helped me better serve my clients. John is a Rockstar!

Jason Rumley

Jason Rumley

John has a habit of over-delivering on the expectations he sets up. That’s why he’s the best.

Sukh Plaha

John is a fantastic and patient tutor, who is not just able to share knowledge and communicate it very effectively – but able to support one in applying it. However, I believe that John has a very rare ability to go further than just imparting knowledge and showing one how to apply it. He is able to innately provoke one’s curiosity when explaining and demonstrating concepts, to the extent that one can explore and unravel their own learning journey. Thanks very much John!

Bob Patterson

Not only is John a very talented programmer and developer, he is also an excellent communicator. He has a talent for taking complex subjects and communicating them in terms that anyone can understand. This is a rare combination. This ability has enabled me to take my skills and knowledge to the next level. Thank you John for for all that you do.

Lori Grant

John did an outstanding job on my project. I highly recommend him and look forward to working with him on future projects.

Ray Edwards

I recommend John every chance I get. If every person I worked with were as committed to excellence, punctuality, value, and unquestionable integrity… the world would be a better place. Highest recommendation.

Michael Skye

Michael Skye

John is a man of integrity, who gives generously of himself to projects and people he cares about.

Lewis Howes

John is amazing at building membership sites. He converted one of my sites over from it’s existing (hardly working) platform over to the clean and simple to use WishList membership platform. I highly recommend using John and WishList for any of your membership site needs.

Thabo Motsoahae

John is one of the best instructors I have come across, I learned a lot from his online tutorials.

Andrew Malone

Andrew Malone

John Morris is exceptional in his ability to give focused insight into Freelancing and starting one’s business. His direct methods inspire confidence in his honesty.